STARBUCKS EMEA | ALTERNATE RETAIL FORMATS
Size Matters
News ways to engage and connect with the brand audience by being present where customers work, play and live.
To achieve this goal existing retail and non-retail formats need constant refinement and innovation, creating new and smart opportunities for customers to engage with the brand. The team worked on several programs and formats that enabled consumer touch-points at unexpected locations
Starbucks EMEA indoor and outdoor kiosk program
A small footprint store format, available in Small and Medium sizes. The design is elegant minimal and transparent reducing visual clutter and physical barriers between customers and baristas.
Starbucks Non-retail
Concept Design and Art direction for non-retail consumer touchpoints, like
Starbucks We Proudly Serve (the solution for offices and hotels)
Starbucks On the go (self-serve)
Starbucks Office capsule coffee