The retail lobby is a key impact opportunity for customers to connect to our core products, our brand and the overall Starbucks Experience.

The EMEA retail lobby fixture collection is an evolution of the current fixtures to seamlessly integrate within the core design aesthetics. The collection delivers a universal fixture assortment that furnishes the stores with a consistent foundation to implement key platforms and future initiatives, positively impacting design, assortment planning, marketing and the daily operations of the store

The store design catalogue plays a vital role in defining and constantly evolving the Starbucks 3rd place experience.

The catalogue functions as toolkit, fully integrated with the Design software, containing standardised store design building blocks like furniture, finishes and fixtures. Allowing the team to design and execute unique customer experiences (800+ new stores and store renovations a year across EMEA) for each location while keeping control on the brand appropriatness, product quality, ethical sourcing & store cost. The catalogue is constantly evolving, it contains 210 + items of which at least 30% is updated annually ensuring the store designs stay unique and relevant to customer and brand needs.